JW daughter - I totally agree.
I think the big difference today and why there are generally less non-born in converts in the industrialized world is because a quick google search turns up enough information that people avoid getting lured into to this particular cult. But, those same people are likely still vulnerable and may end up somewhere else.
I still think their biggest problem is apathy among members. And the simplifying of materials, videos and reduced meetings is due to the org attempting to find something that will get the members excited again. At the last circuit assembly, the branch rep said in his talk that too many were apathetic and it showed in all their activities. He said that many were simply going through the motions. He's right. And they have no idea what to do about it.